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Marketing Strategy with 4P's

Product: By website will be selling the following products -

Desktops, Laptops, Consoles, Accessories







Price: Price range will be from £50 - £1500





Promotion: I offer customising for desktops to build it exclusive for gamers. Additional services will be available for customers who need it.  For example, providing anti-virus application option to be embedded in the system if it is desktop or laptop. Seasonal offers will be available. Multiple purchases offers such as buy 2 games get 1 game free.





Place: My products will be available exclusively in my e-commerce website.


Competitor 4PS:

This company mainly focuses on marketing for selling electronic equipment such as Laptop, console, accessories. Their marketing strategy is very unique which they include sale offers. The website interface is user-friendly and not complicated. Every information is detailed for the customer who are not so used to buying for the first time. One factor which razer brand has is that it targets  the rich people because their products in the laptop line starts with a price of tag of £1000. The other products in the accessories department is also priced high but their product in terms of quality is for sure one of the best. The website link to their site is https://www.razer.com/ .




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